Empowering Communities Through Care and Advocacy

Our Team

The team at the Choices Institute of Women’s Health is dedicated to our mission of restoring fundamental human and civil rights while enhancing health outcomes for the communities we serve, exemplifying our unwavering dedication to women’s health and rights in the face of challenging times.

CHOICES Institute of Women’s Health is dedicated to addressing the worldwide demand for women’s and girls’ education and services, fostering their health, well-being, and empowerment to fulfill their potential as complete individuals.

Photo credit: Nirit Mitrany, originally published in Haaretz.

Merle Hoffman

Founder

Merle Hoffman has been at the forefront of the reproductive freedom movement since the 1970s. Three years before the Supreme Court legalized abortion through Roe v. Wade, she helped to establish one of the United States’ first abortion centers in Flushing, Queens, and later went on to found CHOICES Women’s Medical Center, one of the nation’s largest and most comprehensive women’s medical facilities. For the last five decades, Hoffman has been a steadfast warrior and fierce advocate for every woman’s right to choose when and whether or not to be a mother.

Kelly Mallinson

Executive Director

As Executive Director of the CHOICES Institute of Women’s Health, Kelly oversees development, communications, fundraising, and partnerships to advance its mission of empowering women and girls. Her journey in reproductive healthcare began in 2012 when she joined CHOICES Women’s Medical Center, igniting her passion for advancing women’s health and rights. In 2022, Kelly played a pivotal role in restructuring and relaunching the CHOICES Institute to address the urgent global demand for access to healthcare, education, and reproductive rights. 

Kirsten Wright

Director of Non-Profit Development

Kirsten Wright serves as the Director of Non-Profit Development at the CHOICES Institute of Women’s Health. Raised and currently based in the United Kingdom, Kirsten brings a global perspective to her work, leading initiatives in the United States and beyond to empower women and ensure equitable access to healthcare and resources. With a strong focus on advocacy and meaningful change, she leads initiatives to support the institute’s mission. Through her efforts, the CHOICES Institute continues to make a lasting impact on the lives of women and the communities it serves.

Mary Lou Greenberg

Community Outreach

Mary Lou, a dedicated advocate for women’s reproductive rights, represents the CHOICES Institute of Women’s Health through impactful community outreach. She educates and empowers others by delivering presentations on reproductive health at schools, community centers, and health fairs.

John Pavuk

Chief Financial Officer

John is an accomplished financial leader with over 16 years of experience in nonprofit and healthcare finance. As CFO of CHOICES Institute of Women’s Health, he oversees budgeting, financial planning, compliance, and resource optimization to support the organization’s mission.

Dmitriy Khaimov

Accounting Manager

With a background in laboratory and hospitality sectors, Dmitriy brings extensive experience in financial management to CHOICES Institute of Women’s Health. He oversees accounting operations, ensuring accurate reporting and compliance to support the organization’s mission.