CHOICES Institute of Women’s Health was founded by Merle Hoffman in 2015 to help address the global need for education and services relating to women’s and girls’ health, well-being, and ability to thrive and achieve their potential as full human beings. We develop, sponsor, and promote educational and training efforts, services, and programs in the U.S.A. and internationally.

CHOICES Women’s Medical Center is one of the country’s first abortion centers, in 1971, two years before the U.S. Supreme Court legalized abortion nationally. She continues to serve as President and CEO, implementing and expanding her initial vision of empowering women and girls through reproductive choice and the best care possible.

Merle Hoffman is an internationally known leader in the struggle for women’s rights, a healthcare pioneer, founder of women’s health, political, and reproductive rights organizations and a prize-winning writer and publisher. Her work spans 50 years and continues today, proving to be more essential and relevant than ever in the ongoing fight for women’s human rights, including the ability to make their own reproductive choices.

Intimate Wars: The Life and Times of the Woman Who Brought Abortion from the Back Alley to the Boardroom, was published in 2012 by Feminist Press. Publishers Weekly opined that “she eloquently chronicles more than three decades of struggles to keep abortion legal. Readers will learn much about her drive to recast ‘reproductive freedom as a positive moral value.’”

On the Issues Magazine, which began as a print publication in 1983 and went online in 2008. It featured provocative interviews with pathbreaking leaders in the feminist, civil, and human rights and environmental movements, among other articles.


When Merle Hoffman learned about the lack of birth control options available to women in Russia, she organized and led a trip of physicians and counselors from CHOICES on a well-publicized educational exchange there. In 1984 she began working with Russian hospitals and doctors to develop CHOICES East, the first feminist outpatient medical center in Russia.